Portfolio
We work with a small number of founders at any one time. Every company here was chosen because the commercial problem was worth solving and the founder was worth backing.
AI · Productivity
San Francisco, USA
Contextual intelligence for product teams making complex decisions.
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Why ForceGTM took this on
Timebook has the product, team and technical ambition. What it needs is a sharper commercial foundation: who the product was really for, why that buyer would care, and how to turn early product strength into market demand.
Property Management
London, England
A smarter way to manage property demand, tenant relationships and rental operations.
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Why ForceGTM took this on
Avertex was solving a real operational problem in a market where the buyer is hard to reach and even harder to persuade.
Events · Insights
Edinburgh, Scotland
Live event intelligence that turns participant voice into proof.
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Why ForceGTM took this on
Yush sits in a market where value is often felt in the room but hard to prove afterwards.
Coworking · Productivity
Manchester, England
A coworking network built for remote workers who want more than a desk.
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Why ForceGTM took this on
COMAD was never just about booking workspace. The commercial opportunity was in the distinction between access and belonging: a marketplace that makes coworking easier to find.
Marketplace · Events
Toronto, Canada
A marketplace connecting event hosts with vetted local vendors.
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Why ForceGTM took this on
Partylist had a clear market opportunity, but marketplaces depend on getting the build order right. The work focused on the commercial logic of which side to grow first, and creating a marketplace that could earn trust.
AI · Cash Flow Management
London, England
AI-powered cash flow clarity for founders and small business teams.
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Why ForceGTM took this on
Cash flow anxiety is one of the most common problems in early-stage business, but it is often hidden until it becomes urgent.
Housing · Behavioural Science
London, England
Property management software shaped by tenant behaviour, not just landlord operations.
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Why ForceGTM took this on
Most property management tools are built around assets, units and workflows. Pulse & Pattern asked a more interesting commercial question: what can tenant behaviour tell us about retention, and long-term property performance?
Travel · AI
Chicago, USA
AI travel planning for people taking the road less travelled.
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Why ForceGTM took this on
NJEM was built for travellers in the global South who know mainstream platforms will not give them the trip they are looking for.